Luxury jeweller Bucherer commissioned STRICHPUNKT

Bucherer, Europe's largest supplier of luxury watches and jewellery, has commissioned STRICHPUNKT to further develop its brand image. The collaboration focuses on the digitalization of the brand, which is to contribute to the multi-channel strategy of the leading Swiss retailer for watches and jewellery. First results are expected in autumn 2018.

Jörg Baumann, Director of Marketing and Business Development, Bucherer AG: "The visual and strategic concept of STRICHPUNKT has convinced us, because it illuminates the Bucherer brand from a digital perspective and focuses on a sustainable branding that works across all touchpoints."

Philipp Brune, Managing Director, STRICHPUNKT: "Shaping a luxury brand like Bucherer is undoubtedly a dream job. We are very much looking forward to working together."