Up in the air: STRICHPUNKT becomes the new branding agency of Volocopter.

The Strichpunkt branding agency with studios in Berlin, Stuttgart and Shanghai is delighted to welcome an innovative new client.

Volocopter is bringing the branding experts on board as the new lead agency. The agency was able to prevail over its competitors in a multi-stage selection process.

Volocopter GmbH, based in Bruchsal, develops, tests and markets a new helicopter concept for electrically powered passenger-carrying multi-copters to be used as autonomous air taxis. Car manufacturers Daimler and Geely, as well as Semiconductor Company Intel and Micron are already involved in Volocopter. Logistics giant DB-Schenker has also entered the last round of financing.

Based on the brand strategy defined in 2019, the core of the collaboration is the repositioning of the brand in terms of content and design. Under the direction of Markus Dunke (Studio Lead), Julian Bürkle (Account) and Tanja Freudenthaler (Creative Director), the Volocopter brand will be managed from the studio in Stuttgart.

Marcus Hinkel, Head of Brand Management & Marketing, Volocopter: "Strichpunkt convinced us by showing how to translate strategic brand positioning into a sensual dimension. We look forward to working with them. We expect the first results by the end of 2020."

Philipp Brune, CEO Strichpunkt: "Volocopter is a shining example of how visions can also become reality in Germany and not get stuck in the start-up phase. It is a great task to take the brand to the next level.