Brand Talks Zürich

Football is the favourite sport of the Germans and its umbrella association represents 6 million members. The DFB brand and its sub-brands have long been lone fighters, now they have been united to form a team. The basis: Strichpunkt Modular Design. The result: a strong DFB world.

Juri Müller, Head of Brandmanagement, DFB e.V., and Leon Thau, Art Director, STRICHPUNKT, tell exactly this joint success story in their keynote speech "New brand management at the DFB".

Brand Story: "New brand management at the DFB". Event: Monotype Brand Talks Date: 26.10.2019

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