STRICHPUNKT will be the new branding agency of Building society Schwäbisch Hall.


In the course of a multi-level pitch, the design agency Strichpunkt with studios in Berlin, Stuttgart and Shanghai is pleased about a large new customer.

The core of the cooperation is the digitalisation of the corporate design, as already successfully implemented by Strichpunkt for brands such as Audi, DHL and the DFB.

Schwäbisch Hall is Germany's largest building society with over 7 million customers. It is also one of the leading providers in construction financing. The company's around 6,500 employees work closely with the cooperative banks.

Under the management of Markus Dunke (Studio Lead), Fabian Nusch (Unit Lead) and Jochen Theurer (Creative Director) will be responsible for the Schwäbisch Hall from the studio in Stuttgart.

Karin Kaiser, Head of the Schwäbisch Hall Brand Management Department: The future belongs to digital design systems. But often the emotional power of the brand is lost. The design concept from Strichpunkt has mastered precisely this challenge best of all pitch participants. We look forward to working with them. Initial results are expected in the first quarter of 2021.