We create chemistry 2010

The integrated Financial and Sustainability Report of BASF SE, the world's leading chemical company, documents the economic, environmental and social performance of the DAX-listed Group across several media.

The concept developed by Strichpunkt presents the guiding principle of “We create chemistry”. For this purpose, the content of the report was prepared for each of its target groups. The main focus of BASF's clear and compact report is the combination of economic success, social responsibility and a resource-efficient approach to nature.

The magazine “BASF In Brief” and the brochure “BASF Facts & Figures” in the form of a Z-card, which were published at the same time, provide private investors and the general public with an informative insight into the company's activities.

Just in time for the publication of the results, five of the key figures for the financial year were announced in advance on an online banner at basf.com, packaged in an animation of morpheme numbers.