Corporate Design Clarity
Corporate Design
We guided the strategy of the manufacturer of premium lamps and room dividers in a move to unite two brands – and then presented the newly established Nimbus Group with its own corporate design and an image campaign.
What remains when you focus on the essentials of light and space? Clarity. Based on this insight borrowed from the world of minimalist products, the result was an extremely restrained corporate design. Brands that were previously completely separate now speak a common language that deliberately seeks to appeal to the main target group of architects.
Daimler AGCorporate Communication
Corporateprofile
2013
OCICorporate Reporting
