User's Guide 2020

Telefónica: Shaping the Leading Digital Telco

The task: a mini-book to explain the business model and the future operation of Telefónica Germany to its employees. The format: a very handy ten by ten centimeters. Visualization: informative, modern, inspirational.

Strichpunkt has developed together with Telefónica a guide for internal communication, which explains and sheds light on the vision of Germany's largest mobile operator with "Shaping the Leading Digital Telco“. The unusual square format simultaneously surprises and awakens familiar associations with reading experiences from childhood. The key visual in which the digital world of tomorrow and the contribution of Telefónica is shown, guides readers through the book and awakens a comprehension for future work areas, enthusiasm for future goals and the desire to face the coming challenges.