Facing Markets 2010

Corporate Reporting

Facing Markets: Strichpunkt focussing on growth markets

In 2010, the new Emerging Markets department at Beiersdorf AG highlighted the importance of global growth markets for the Group. The corporate strategy “Focus on Skin Care. Closer to Markets.” also indicates Beiersdorf's core area of business: skin care.

Strichpunkt created a conceptual and visual framework for that reorientation in the 2010 Annual Report. The elaborate image sections highlight the “Facing Markets” concept: striking portraits illustrate the global growth markets, the diversity of their consumers and their individual expectations for optimal skin care. The topics are supplemented with short sketches about the specifics of each market.