STRICHPUNKT x FAZ:
New brand identity for the „Frankfurter Allgemeine“
In February of this year we had already communicated the lead as branding agency of the Frankfurter Allgemeine Zeitung GmbH. This was preceded by a multi-stage selection process in which the publisher had decided in favour of us. Now the focus of the cooperation becomes visible for the first time.
"The Frankfurter Allgemeine is one of the most renowned media brands in Germany, which, together with STRICHPUNKT, has set itself further challenges in the digital age. We are very pleased that we were able to accompany the publishing brand in its new digital visibility and perception strategically, conceptually and visually" says Prof. Jochen Rädeker, Managing Partner STRICHPUNKT.
With the aim of making the positioning in the media landscape even clearer, a new brand identity was created that transfers the company's own claim to a new attitude to communication. Elements of the new appearance are the strengthening of the initial "F" as well as basic elements such as colours, typography and design principles. The entire new corporate design, the modular design elements and their applications can be found in a specially developed brand portal.
A little Sneak Peak? There you go!
We are currently working on the FAZ Case Study. Stay tuned! :-)
More about design systems of the future: SP Modular Design.
The future of brand management by the example of DPDHL Group: this way.
Think new: The transformation of Alexander Bürkle GmbH & Co. KG