Closer to Markets 2011
Corporate Reporting
Closer to Markets
In 2011, Beiersdorf AG concentrated on the further development of its strategy “Focus on Skin Care. Closer to Markets”. Strichpunkt shifted the focus to Beiersdorf’s core competencies in the Annual Report and symbolised the proximity of the Group to the consumer.
Three reports document how expectations vary from both person to person and region to region. Words and images show consumers in different life situations and demonstrate the need for individual skin care. Picture stories feature emotional and authentic photographs, while consumer insights provide brief profile texts about each focal region.
BeiersdorfCorporate Reporting
Facing Markets
2010
Baden-Württemberg StiftungCorporate Reporting
