Branding The Heart of Print
Corporate Branding
Heidelberger Druckmaschinen AG, a major supplier and partner for the global printing industry, presented its financial results at the 2013/2014 annual results press conference on 11 June 2014 with a new look: Strichpunkt presented the company’s change of strategy with a stronger focus on service orientation and digital media in an online report and a short film (Imagefilm). The printed report and other media are to follow.
Strichpunkt used all the possibilities offered by contemporary online design, especially for the naturally print-oriented Heidelberger Druckmaschinen AG. This involved using one-pagers with numerous integrated features, from moving image elements to a fully responsive structured website, thus making quite clear the technical and conceptual aspects of the company’s change process. Heidelberg’s reorientation is illustrated by the variety of constantly changing graphics on the topic of “the heart of print”.