With the 2016 online annual report Telefónica Deutschland is positioning itself right where it needs to be as a “OnLife Telco” - in the digital everyday life of the society.
The starting point and heart of the online magazine is the video from a public place. That's where the user encounters 14 protagonists in total living their lives, doing their work and contemplating their ideas. Telefónica provides answers to customers’ questions and gives an insight into the financial year 2016.
The website contains multimedia elements such as videos, images and digital features. A special feature is the video on the start page with a personalized navigation structure which leads to the people on the public place: Every one of them is clickable and thus opens up access to his personal living environment and to digital topics. Via links on the sub-pages, the user receives additional information about the company.