»Courage changes everything« - Change needs courage, energy and a strong will. With this idea as a basis we developed a visual concept for the global launch of the new Porsche Panamera. It’s about a design concept, which offers creative scope and is implemented individually by the respective Porsche markets.
The concept is young, modern and flexible to use - across all media and in space. Bold and confident statements are presented on different walls, surfaces and structures. They enforce the motto and show the facets that are in it. They encourage, stimulate thoughts, awaken and demand energy. Set in contrasting and powerful typography, a strong, expressive and modern visuality emerges.