Zimmermann by Bechstein

Corporate Identity / Corporate Design

Ears would buy Zimmermann!

Founded in 1884, the Zimmermann brand has been part of the C. Bechstein Group since 1992 and builds grand pianos and uprights for the entry-level segment. Strichpunkt won the pitch for the new corporate identity of the Zimmermann brand in May 2021 and succeeded with a fresh, modern design.

Play yourself happy!

The entire corporate identity was revised on the basis of this slogan. New target groups should be reached and inspired. What were the challenges? To create unique selling points and at the same time keep the balance between the existing design and the new, louder appearance.
Zimmermann dared to take a bold step and stand out from the competition with a bright, modern and open design.
Strong, fresh and friendly colours are meant to express lightness. One-liner illustrations offer small eye-catchers and the results of the photo shoot in the new visual language express the joy of playing the piano.

Metro AGBrand Communication

Metro AG


DFBCorporate Identity / Corporate Design