SILBERPFOTEN

Animal Love in Old Age

At a stage in life when routine and stability are particularly valuable, pets are irreplaceable companions for many seniors. But the reality is often different: loyal companions frequently end up in shelters because their owners, due to age-related issues, can no longer adequately care for them. The burden of old-age poverty intensifies these difficulties and forces many older pet owners to say goodbye to their beloved companions with a heavy heart. This sad reality highlights the challenges faced by both humans and animals.

with this quote Strichpunkt has developed an eye-catching design concept that attracts the attention of the target group and encourages them to take a closer look. Under the motto "Will you walk with me?", we set the goal of creating a unique, emotional visual identity that encourages people to actively participate in the initiative.

Founded in 2014, the SilberPfoten animal welfare project supports older pet owners in caring for their pets to enable them to live together permanently. Volunteers from the neighbourhood ensure that senior citizens can keep their pets. SilberPfoten has achieved numerous successes, including nominations, awards, a television appearance and an invitation to the annual reception with the Federal President. By 2024, the project already had 5000 volunteers.

With a partnership, we would like to support the SilberPfoten animal welfare project with a comprehensive new visual identity. This includes not only a design of the website, but also the realisation of targeted campaigns to present the project in an eye-catching way and attract donors and volunteers.

Support with your donation! Discover HERE the website designed by Strichpunkt and support SilberPfoten.