Hello Alphartis SE! One of the largest trading companies in the field of mobility has restructured and bundled its strengths under one roof. We were commissioned to comprehensively accompany the process with strategy, naming and the new branding.
The car trade is in a constant state of change. The AHG Group, one of the largest German car dealership groups with numerous subsidiaries and sister companies, wants to face the change not only in terms of company law, but also with a new name and a strong brand story. After an extensive research, workshop and conception phase, we accompanied the current Alphartis SE throughout the entire process, from brand strategy and naming to the new branding, including logo and business stationery.
As a management holding company, Alphartis SE now unites numerous operating sites and business areas around the mobility of today and tomorrow. In the new corporate form and with the new branding, the future has a home. To match these developments, the Alphartis logo unites the various dimensions of the brand in a single symbol: a multiplied roof as a symbol of unity.
The shape is derived from the basic form of the capital "A" as a subtle reference to the brand name and the brand story.
The new corporate design is clear, straightforward and strong. Progressive in its colours and approachable in its visual style. Expressive in the use of elements.
A branding that sticks because it is differentiated and courageously goes different ways than the industry, both analogue and digital.
Alphartis SE: We can move more together.