The race towards the mobility of the future has been underway for quite some time
What might have sounded like science fiction just a few years ago, is now becoming reality. Start-ups around the world are vying for the trust of investors, megacities and, before too long, the first customers. The competition is fierce, also for the financial resources, and the growth potential enormous.Time to further professionalise the marketing, because brand building is also about building trust.
Volocopter shows how it's done. Having long been a global technology leader, the Bruchsal-based company's brand identity also reflects its self-image.
The visual leitmotif: Connecting Perspectives
Wherever it goes, Volocopter moves with confidence: between ground-breaking technology and elegant aesthetics; between the ease of flying and the highest safety requirements; and between time-saving travel and a unique flying experience. The smart design system is as multifaceted as the brand itself. Seemingly contradictory extremes are combined into a harmonious overall appearance that can be experienced via the various touchpoints – sometimes functionally, sometimes emotionally.
True to the claim ‘We bring urban air mobility to life’, Volocopter is transforming itself from an air taxi manufacturer into a mobility service provider. And with reference to the digital wallet, the new design is establishing a connection to the living environment of its target group. After all, the interplay between smart technology and a unique travel experience will make this the easiest thing in the world in just a few years: simply book a ticket and get moving!
Strichpunkt has been supporting the urban air mobility pioneer since 2020 and is not only responsible for its branding, but also works with the Volocopter team, great partners and with a lot of fun on topics such as the company website, the customer app, the social media playbook or the staging of the brand in space.