becomes a brand
Interfaces act as the conduit between humans and technology and are increasingly becoming the main pillars of the brand. Designing these points of contact in a uniform and functional manner while at the same time creating an emotional brand experience – this is branding in the digital age.
The evolution of the process
Audi also sets benchmarks with its way of working. In order to evolve the brand, the company's strategy, conventional brand design and digital branding were bundled in a single project – and collaboratively developed by Audi and three agencies. At the same time, this integrated approach was reflected within the company. This led to a constructive process in which all participants worked in parallel and collectively to define the brand.
With truly pioneering results.
Brand Identity Director Audi