Modular system

From curry sausage to champagne

The DFB operates in a world of conflicting priorities and extremes. These range from district leagues to national teams, from youth training to World Cup titles. It is this level of diversity that makes the association unique.

It is also a diversity that led as a logical consequence to the development of a flexible corporate design.


National Team


"When it came to the decisions about the new brand identity, nothing was delegated. It was decided at the highest level, including by the DFB Presidential Board." Ralf Koch, Strichpunkt
Insightsadaptable system

A corporate design

that can be adapted

The corporate design must meet the requirements of the umbrella brand and the many different sub-brands. Our solution is a modular system incorporating adaptable elements: typography, colour, design principle and imagery are scalable to meet requirements. From fine to bold, from the hero world of top-flight football to the charm of popular sport.

From the DFB to the fan club.

VorwerkCorporate Branding


Dawn of


AudiCorporate Branding



Car Company