Visualisation
A voice for 12 brands
What do you do when presenting 12 strong brands in an interactive exhibition space that wants to have its own identity? Our idea was to create a visual brand that is independent and reserved at the same time. This opens up space. Even for an entire Group.
Drive Logo
When creating the DRIVE brand, we used the Volkswagen Group’s typeface, but in black. Revised blue and grey tones were used, but the colour scheme was expanded to include mint and yellow. A symbol representing confidence was also added in the form of the arrow. This created a brand identity that reflects both its relationship with Volkswagen AG and its claim to independence.
Whether it is then Porsche or Audi that moves people makes no difference to DRIVE.
DRIVE Light Blue
DRIVE Light Grey
DRIVE Yellow
DRIVE Mint
DRIVE Dark Grey
DRIVE Black
DRIVE Light Petrol
DRIVE Sand
DRIVE Red
DRIVE Dark Red
DRIVE Green
DRIVE Font | TheSans C4s Regular
DRIVE Font | TheSans C4s Bold
DRIVE Arrows
DRIVE Building
Member of the Executive Board / Portfolio Lead for Berlin, Strichpunkt
