Visualisation

A voice for 12 brands

What do you do when presenting 12 strong brands in an interactive exhibition space that wants to have its own identity? Our idea was to create a visual brand that is independent and reserved at the same time. This opens up space. Even for an entire Group.

Drive Logo

DesignDiversity

When creating the DRIVE brand, we used the Volkswagen Group’s typeface, but in black. Revised blue and grey tones were used, but the colour scheme was expanded to include mint and yellow. A symbol representing confidence was also added in the form of the arrow. This created a brand identity that reflects both its relationship with Volkswagen AG and its claim to independence.

Whether it is then Porsche or Audi that moves people makes no difference to DRIVE.

DRIVE Light Blue

DRIVE Light Grey

DRIVE Yellow

DRIVE Mint

DRIVE Dark Grey

DRIVE Black

DRIVE Light Petrol

DRIVE Sand

DRIVE Red

DRIVE Dark Red

DRIVE Green

DRIVE Font | TheSans C4s Regular

font

DRIVE Font | TheSans C4s Bold

font

DRIVE Arrows

DRIVE Arrows

DRIVE Building

„Finding an independent position in an area where strong brands are competing for primacy is challenging. We think we’ve done a good job of mastering it for DRIVE.“ Beate Flamm,
Member of the Executive Board / Portfolio Lead for Berlin, Strichpunkt

BoschCorporate Communication

Bosch

BOSCH

Megatrend Report M7

DEKRACorporate Communication

DEKRA

Heroes

of Safety